There are a number of reasons why consumers use online food delivery services, and these may change over time. The reasons that people use these services will depend on their sociodemographic characteristics, and the specific services they use may differ from one another. For example, some people may use these services for convenience, while others may use them to save money.
Food delivery service Reviews 2022: Details, Pricing, & Features
The growth of online food delivery services is primarily driven by increasing per capita income and changing consumer preferences. Millennials, for example, are the most likely to use internet-enabled smartphones and use voice-assistant apps more than any other generation. In addition, the growing e-commerce industry in developing countries is spurring growth in the food delivery market.
As a result, online food delivery services have been working harder than ever to build trust. Despite the drop in consumer trust, some companies have responded to the trend by introducing new features and ways to improve their services. For example, some reviews about online food delivery services have incorporated social media logins, which allow consumers to share their favorite dishes with friends and family.
Online food delivery services also feature menus, payment methods, and contact information of participating restaurants. This feature can be advantageous or disadvantageous, depending on time of day and location. For example, participant 2 discussed that online food delivery services offered more variety and selection than in-store food delivery, but the added choice made it more difficult to select the best option for the meal.